Social responsibility from farm to fork
Matinfo AS and Factlines have entered into a cooperation agreement in order to improve how the journey of food from field to fork is documented. This agreement provides suppliers registered with Matinfo with a unique opportunity to document and demonstrate their corporate social responsibility (CSR) to purchasers.
This makes it easy for purchasers to make conscious choices when procuring goods for the food service sector. CEO of Matinfo and CEO of FactlinesKnut Øksby and Siri Engesæth
The agreement gives Matinfo access to recognised expertise in the form of one of the major players in ethical trade and CSR.
This is a very exciting and important development for Matinfo. We want to be the party that enables purchasers to make conscious and sound choices. This partnership allows us to give our customers what they want – information about the journey of food from field to fork. CEO of Matinfo.Knut Øksby
Makes compliance easier
Matinfo and Factlines are both looking to give suppliers the ability to document and demonstrate their work on ethical and environmental responsibility to purchasers, which in turn empowers them to make conscious choices. This has until now been difficult and time-consuming for suppliers to do.
With our solution suppliers are able to publish their results in the portal for all purchasers to see. This allows purchasers to make conscious choices without it complicating their work. If you take your CSR seriously, you need to ensure that information is shared correctly with your suppliers. We help you to do this effectively and efficiently. If you want to comply with Section 5 of the new Norwegian Public Procurement Act and the corresponding EU directives, you have to be able to document systems and procedures for upholding human rights. CEO of FactlinesSiri Engesæth
Important for key players in the Horeca industry
The fact that the industry is keen to assume its responsibilities in this area and comply with legislation is clear from the actions of the industry’s biggest players. Even before the partnership was announced, a number of companies registered their interest in the project. One of the biggest players in the Horeca (hotel, restaurant and catering) industry, Compass Group Norge, is keen to meet its CSR commitments at all its canteens in Norway.
Here at Compass ethical trade and CSR are very important concepts. That is why we aim to be one of the first companies to really get to grips with this. We have already implemented certain measures and our collaboration with Matinfo underlines that we are a leading figure that is committed to this cause. Product Development Manager at Compass Group NorgeKarl Olav Bø
Norrek has the same attitude, being another company that demonstrated its CSR work to purchasers through Matinfo early on.
Like many of our customers, we take engaging in ethical trade seriously. We want to publicise this work and endeavour to ensure that our entire supply chain complies with these requirements. Sales Manager at NorrekHelge S. Svendsen
Inform and stay informed with Matinfo.no
Matinfo is a database of more than 17,000 products from the largest producers and suppliers in the food service industry in Norway. Here you can find statutory information about the products, such as nutritional content and potential allergens. Matinfo is intended as a hub for all information transfer within the food service industry and as a common reference point. Our ambition is for Matinfo to be the Norwegian industry’s most important website, where you can find information to help you make positive and safe choices.
Knut Øksby
